Creating engaging conversion-driven copy for socials, paid ads, and website landing pages with proven results

Social Media Copywriting

Creative Process
The initial brief was to create a fun memorable copy for an influencer PR package to promote the launch of BlueBasket's newest line of Korean food.

Subsequently, I proposed to repurpose the approved visual as social media organic posts to drive follower engagement.

Social Media Caption
It's a tough fight, but we'll pick Korean food over K-dramas and Korean Oppas anytime! 🤭

Hands up if you agree 🙌

Creative Process
I provided freelance marketing consultancy services to the client for the launch of their Christmas festive menu in 2021. Conceptualised the marketing strategy and project managed the campaign end-to-end, including providing copywriting support across a variety of marketing channels. 

Theme: An intimate and cosy Christmas celebration at home to cater to the statutory 5-pax gathering restrictions

Channels: Instagram, Facebook, Website Landing Page, EDM, Paid Ads, Influencers

Website Copywriting

Ministry of Butler Home Page

Creative Process
Client requested a minimalist modern theme for his website revamp as his previous agency bailed on their contract midway. I assisted him in the domain and hosting set-up and transfer process, built his new website on WordPress, and provided SEO copywriting services across all web pages.

Website SEO Copywriting

Our Butler Mission
At Ministry of Butler, we transform the stress of daily household chores into additional quality time with your family and loved ones. We provide a wide range of bespoke hospitality services catered to your every need.

Housekeeping & Cleaning

Keep your house spick and span with our A-grade housekeeping skills, using only the finest eco-friendly cleaning products.

Closet Management & Laundry

Maximise your closet space and settle your laundry needs with us. Imagine receiving freshly pressed outfits every morning at your doorstep, what a delight!

Home Concierge Service

Overwhelmed by your endless to-do list? Enlist our help to complete your personal errands. From flower arrangements to delivering items on your behalf, we take care of all your lifestyle needs.

Grocery Management

Running low on groceries? With our unique backend system, we are able to deliver into your home and straight into your fridge.

Limousine Service

Get chauffeured in comfort to your destination of choice with our professional drivers.