Having worked as an integrated marketing expert across various industries for over a decade, I am always on top of the latest trends and innovative GTM strategies. When it comes to building positive brand resonance, words are a powerful tool for me, as I love to tell stories about the brands I represent.

As a multi-passionate curious individual, I have dabbled in various interests ranging from Latin dance to building a WordPress site from scratch. Tech automation and productivity tools are two areas that I am exceptionally passionate about, as I am a strong advocate for streamlining work efficiency.

Currently based in Singapore, I provide on-demand marketing consultancy services to brands. Occasionally, I share my career learnings and advice over at ADPList.

1) Seeking a full-time position
Having been affected by the ongoing tech industry layoffs, I am seeking a full-time senior managerial position that allows me to scale revenue growth in a regional and commercial capacity.

Read more about my day job and career achievements:

2) On-demand CMO for brands & small business owners
Prior scope of work included, but not limited to:

• Built 4 websites from scratch
• Wrote short-form conversion copy for landing pages, social media, paid ads and eDMs
• Implemented SEO best practices (on-site/off-site/technical analysis)
• Developed and managed 360-degree marketing plans
• Provided consultancy services to Gen Z youth entrepreneurs

Past & current clients include Talking Toes, Ministry of Butler, BlueBasket, Wisemove, and PolarisDesign.

3) Freelance Tuition Sales Consultant
While transitioning into my next full-time role, I run an independent, commission-based English tuition practice at a leading Singapore tuition centre — full sales cycle ownership, from lead follow-up to enrolment.

I manage my own pipeline: prioritising and re-engaging inbound prospects, running consultative conversations with parents, and converting inquiries into enrolled students. Compensation is 100% tied to conversion, so this has been a live test of the same skills I'm bringing to tech sales & partnerships roles.

• Launch of foodpanda for business in Laos, Jul 2022

• "Come Home to Lazada" New Retail O2O App Awareness Campaign, Apr 2021

• Certification in Google AdWords, Jul 2017

• Certification in Google Analytics, Dec 2016

• Top Revenue Award for Singtel TV premiere of UEFA EURO, Jun 2016

• Creative Marketing Excellence Award for Business Mobile, Mar 2014